I've been thinking about branding a lot lately. They say in order to be successful, you need to know who your customer is (amongst other things), and I've been thinking, who IS the Samuella Palmer girl? I've got it all figured out now, and as basic as it may sound, once you know who your customer is, it makes a lot of things much easier.
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Can't wait to see what you've figured out! I'm always thinking about branding a lot ever since I completed my dissertation on it, it's amazing to see what and why people buy into certain brands.
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