WORK | The Girl...

I've been thinking about branding a lot lately. They say in order to be successful, you need to know who your customer is (amongst other things), and I've been thinking, who IS the Samuella Palmer girl? I've got it all figured out now, and as basic as it may sound, once you know who your customer is, it makes a lot of things much easier.

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MOTION | The Making of a Chanel Jacket

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INSPIRATION | Throwback Kate Moss

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INSPIRATION | Paule Ka A/W 2012 - Frou Frou Beanie

Whilst was scrolling through Paule Ka's A/W 2012 collection, his jewel embellished beanie's caught my eye. As a fan of the beanie, this was totally unexpected and I like the idea of a typically street item of clothing being prettified with jewels.

I've been bitten by the DIY bug again and I've now really got the urge to turn my regular beanie's into frou frou ones.

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EDITORIALIZE | Elle Sweden March 2012

Photography: Peter Gehrke Stylist: Lisa Lindqwister Model: Mona Johannesson

I've been meaning to post this editorial up for a few weeks now, but I just never got round to it. I love the juxtaposition of the retro feel of the photography against the modern styling and modern take on the retro hair and make up.

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"Portraits By Takay" Cato Van Ee - Velvet Magazine

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STYLE | Rihanna Rocks Boy London

I need to get her in head to toe 'Samuella Palmer'

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"Portraits By Takay" Grace Bol - Velvet Magazine

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COVETING | Bodysuits

{American Apparel} My current obsession that shows no sign of letting up is bodysuits. Tap into you inner Baywatch babe.
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EDITORIALIZE | Josephine Skriver by Emma Tempest - Dansk S/S 2012

I'm really enjoying seeing how stylists and photographers are interpreting the sports/Olympics concept using collections that aren't remotely sportswear inspired. And I need one of those Prada jackets in my life.

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