CURATED | #2

Studs-ASOS // Biker Jacket-Miss Selfridge // Neoprene Bralet & Moto Kristen Jeans-Topshop // Heels-Zara

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DETAILS | Balmain A/W 12.13

Beautiful! Pearls were NOT on my "To Use" list until I saw this collection. I can't wait to see what else Olivier Rousteing has up his sleeve. Seriously, if I had the money and man power, I would do a heavily embellished collection.

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CURATED | Casual

I'm a little obsessed with the 'Edited' feature on Topshop's website as well as ELLE Magazine's 'ELLEedits' and I wanted to do some edits of my own. vest, concealed wedge hi tops & metal clamp bracelet-Topshop // tube studs & high waist jeans-Miss Selfridge

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INSPIRATION | Feminine + Utility

{Maja Matkovic by Aingeru Zorita for Rollacoaster Magazine #4}

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WORK | The Girl...

I've been thinking about branding a lot lately. They say in order to be successful, you need to know who your customer is (amongst other things), and I've been thinking, who IS the Samuella Palmer girl? I've got it all figured out now, and as basic as it may sound, once you know who your customer is, it makes a lot of things much easier.

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