A few weeks ago, I received an invite to visit the Canoe PR press day, and as I was in the area, I decided to pop by. It was my first press day that I had actually managed to attend as they usually clash with work or I just don't get round to visiting. I wasn't sure if I should go or not as Canoe PR look after brands that are geared towards streetwear and although I admire street wear (I'm a South London girl) I hardly incorporate it into my wardrobe. However, it was interesting to look at upcoming products and see how I could make them work.
Puma was one of my favourites at the press day. They have taken on the concealed wedge trend (giving me Air Yeezy tease-which is always a good thing), they have a hot McQueen collabo lined up and I really like their anti-camo items.
I absolutely love what Route One are releasing in Spring 2013; their Snapbacks, Beanie's, Rucksacks-if I were a boy....
It was great to visit not just to see what is soon to be released, but to get a thorough breakdown of each brand and their collection and, from a designer's point of view, it was great to know how a press day operate's.